Google Android P and Apple’s iOS 12 may seem like they’re battling neck-to-neck but they’re actually targeting different demographics. While Google is aiming for speed and efficiency, Apple is refining its aesthetics and overall offering. Since Android needs to be scalable across multiple devices, it may take longer to introduce innovative features in the market. Apple can do so without needing hardware compliances to its software updates.
Both companies are in the midst of launching the beta versions of their new updates, with interesting innovations coming in the space of consumer interfaces. While both operating system developers have improved upon performance, Apple provides a more synchronous experience.
iOS 12 vs Android P
Apple’s stepping up on privacy
Privacy has been one of the biggest areas of concern for Apple, and with iOS12 there are new updates that are going to make that happen. When other manufacturers and software developers simply talk-the-talk, Apple is walking the walk. They’ve introduced new security features, data management systems and are introducing stricter data handling requirements for all developers.
“Well we’ve all seen these — these like buttons and share buttons and these comment fields. Well it turns out these can be used to track you whether you click on them or not. And so, this year we are shutting that down. Now if you do want to interact with one of these or one of these apps tries to access that information you’ll get this and you can decide to keep your information private.” – Craig Federighi – SVP, Software Engineering, Apple
Companies leveraging Apple’s ecosystem must comply to a strict code of privacy policies that are designed to be more transparent and understandable. Safari had already introduced measures to block audio and video from auto-playing and used nascent Intelligent Tracking Prevention Webkit software to block further intrusion. When it comes to maintaining your privacy, iOS 12 is the best option to go for.
Even when it comes to fingerprinting or storing cookies or information about usage, Apple is making it clear to all major companies. They can’t store user data the way they used to before. What that means for customers is increased privacy with iOS 12.
Thought leadership in usability
Apple has also taken greater leaps when it comes to being a thought leader in usability. Now that iOS 12 offers a synchronous experience across phones and tablets, they’ve really begun to hone the ecosystem together. They’re also introducing new features that allow users to curb smartphone usage. It’s one of the most interesting things to come out of Apple’s presentation, with Tim Cook referring to it as a self-check. A prompt will be displayed, and users can curb their smartphone usage.
“I thought I was fairly disciplined about this, and I was wrong. When I began to get the data, I found I was spending a lot more time [on my device] than I should. We’re empowering people with the facts that will allow them to decide themselves how they want to cut back” – Tim Cook, Apple CEO.
Even when it comes to how apps will run, and how well the RAM and battery will be utilized during processing, iOS 12 has focused heavily on usability. While switching from one app to another has become easier, Apple is continuing its efforts in improving UI and UX for all its devices. It’s taking a more holistic approach to usability, with Apple iOS12. With the introduction of ARKit 2.0, Apple is about to make things much more interesting in the usability space.
More user-friendly interfaces
The Google Android P has made some of the more significant advancements in the UI and UX department, making some cosmetic and other systemic changes in the operating system. Notifications will have smart replies, swapping between apps is smoother, and animations can be toggled as preferred. The rollout will be available to all phones in the coming months, and users of the Pixel phone can have early access.
While iOS 12 does have a lot of the features that Android P does, it doesn’t provide the control needed for power users. If a certain app takes too much space, then it can get optimized in the way that it interacts with you. Smarter emails (with Gmail) are coming up soon, and smarter Google Assistant integration with various apps. Google Android P is aiming to become a ubiquitous service offering through the power of Assistant + Device agnostic software.
Android P is also going to change the way that we interact via gestures and buttons. You’ll see the home button first, and you can swipe to multitask. You can also use the back button by prompting accordingly. These are system-level changes that can train you to use the OS faster and better.
Speed and efficiency
When it comes to breathing more life into the phone, Apple is the winner here. For older generation products, a common theme for Apple was “introduced redundancies”. This meant that older phones, once updated, would become slower thereby introducing the need to buy a new phone. However, the incentives to upgrade for a better operating system wasn’t there previously. Now with iOS 12, there is a greater resurgence of updates, with over 95% iOS 11 satisfaction, and testers noticing that older phones are performing better.
Android P has also made significant advancements when it comes to speed. The OS responds much faster to inputs and has inbuilt AI to predict where RAM will be utilized more. That’s key here, as many phones still don’t have that feature. Android P is also going to make it easier to custom design the features needed and remove those that aren’t. With the help of Google Assistant, the phone becomes that much faster without a need for keystroke input.
Even with AR coming into the picture, Android P is going to have better scale, adoption and performance overall. While ARKit 2.0 is making steady waves, Android has taken the leap ahead of Apple on this one.
The competition is heating up and everyone is talking about iOS 12 vs Android P. While both organizations have announced major steps forward, the race towards innovation has become more interesting. Google has been making strides in AI and smart conversations, while Apple has been focusing more on consumer experiences and operational stability. Android P and iOS 12 have been making incremental changes in their overall consumer architecture.
The clear winner Is Android P. With its cleaner interface, AI enabled apps management and integration with multiple vendors, it’s the winner when considering aesthetics, performance and scale. Android P has taken larger leaps from previous generations, but iOS 12 is catching up.