Instagram corporate social responsibility
All brands have a social responsibility that they need to fulfil. With the recent allegations against Facebook and its user privacy management, brands are becoming increasingly vigilant with user information. Instagram has taken that next step and introduced new features that hint at limited usage. With new Instagram features like “You’re all caught up” and “usage insights”, Instagram hopes to provide more information to users about how they can manage their usage.
Along with guidelines and parameters, Instagram is also set to be unique in the social media landscape. Google also is launching new parameters around this subject under its Google for Wellbeing umbrella. Apple is another tech giant that’s pushing forward with timed usability. This makes it a critical issue, and one that is being taken up by other organizations in their capacity. When it comes to the social responsibility of Instagram, the company is taking it very seriously.
New features launched
While the features of Instagram may seem mundane, they are far from that. They hint at a greater shift in corporate culture and core philosophy. While more apps are leveraging time-spent than session quality, Instagram is taking social responsibility in business. Its responsibilities cover a wide spectrum of core issues, privacy being a key component of them as well.
“It’s true . . . We’re building tools that will help the IG community know more about the time they spend on Instagram – any time should be positive and intentional . . . Understanding how time online impacts people is important, and it’s the responsibility of all companies to be honest about this. We want to be part of the solution. I take that responsibility seriously.” – Kevin Systrom, CEO Instagram via Twitter
Users will be prompted with a new menu that will let them monitor their time-spent in the app itself. It will show you a breakdown of the time spent over the course of a week, with a chart as well. This should hopefully let users visualize their usage and bring in more quality sessions that are more engagement-focused. While tests are still being run around the world, the feature is planned to be launched in the coming months.
Tackling addiction and potential harm
There may be significant conversations around the idea of too much social media usage. There are addiction-related symptoms that can go undetected for months before the problem becomes worse. Sometimes you don’t realize when FOMO becomes something much more dangerous. Instagram in corporate social responsibility domain is taking the right steps to do something much bigger than social media. It is changing the way we interact with apps for a better future.
While many have questioned what the social responsibility of Instagram is, the answer lies in the bigger picture. Addiction can be a harmful component of society that must be dealt with head-on. Otherwise there may be complications in terms of health, wellness and mental balance. Younger users can get fixed on “perfect body-types” or spend hours endlessly in their bedrooms on the app.
Instagram audience insights have revealed that people miss their friends’ posts and often come back repeatedly to catch the latest one. They’re ready to start liking and commenting on posts that come up on the screen. This could lead to a dependency-related issue as well for the users. It’s important for all users to have a controlled experience that doesn’t go beyond what’s necessary and fun. As more users spend more time on the platform, Instagram needs to make it fun and friendly.
A positive impact of decreased social usage
While much of what we’re seeing is the final result, there are many hidden Instagram features that allow for more control of our data. From ads control to utility features, Instagram is offering as much as it can to users around the world. The online environment has become so toxic these days that ensuring proper controls is getting even more difficult.
There is also limited access to the vast library of information out there on social media. That’s why brands like Instagram are taking the next step in limiting usage. Prompts and limited usage messages actually tweak the user experience significantly. This means that they would go outside more and have a great time with friends. This also means that they would post more happier selfies and enhance the overall experience of users on the platform.
There is also a positive impact in terms of information unloading. Often, we are bombarded by messages, tweets, posts and comments. Our moods can fluctuate significantly depend on how we perceive information on our screens. Added to that the constant barrage of notifications can change our perception of life. That’s why it’s important to introduce tools that assist us in self-regulation.
The business case for timed-usage
Timed usage is a key component in the ethos of Instagram for a few days now. This is going to proceed well onto the coming months, with more features being added in the years to come. The business case for timed usage is a boost in quality engagement. There are many advantages to having quality interactions instead of quantity-oriented ones. With users coming to platform less times, they will become more engaged with the platform itself.
This means that Instagram users will be clicking on more ads and watching more sponsored content. They would be less focused on finding “what’s next” and being more in the present moment with the content consumed. This could mean greater engagement rates for brands advertising and a more fruitful user experience for the billion plus.
There is also a significant fear of potential lawsuits that could arise from addiction to the platform. Instagram may be hedging their bets in advance to avoid any potential legal issues. This is a smarter strategy by the company to create more awareness about the problem.
The options for social media companies are becoming clearer. They need to take more action towards introducing self-policing rules. Time spent and “You’re all caught up” are becoming clearer indicators of how much social media users should be indulging in. Instagram has been a clear leader in the space of timed usage, as it reviews user time spent over the years.
With Apple introducing new filters and timed-controls, both companies are becoming leaders in the tech space. With the CEO of Instagram, Kevin Systrom, taking huge steps in the space of user growth, the billion + users need to have a sense of balance in utility. Over-exposure can create multiple problems in the space of social media, and brands are recognizing that increasingly.